South America’s history and diverse culture gives the region a unique visual heritage. We investigate South American design culture, and its influence throughout the world.

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It’s easy for Europeans to file South America under the ‘Latin’ heading, but the dozen or so nations that make up the southern continent display a diverse collection of cultures. 
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It would take a book publishing deal and a lengthy jaunt through the region to sum up such diversity. Here, we’ll explore the design scenes in Brazil and Argentina to give you a taster. 
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It’s still a dizzying task. Many different scenes, styles, and forms exist, but the region is particularly well known for its iconography, street art, and typography. 
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“We do have a special identity in fonts and calligraphy design,” says Fernando Arendar, designer for Argentinian studio Hangar. “We export a lot of font families that are usually used in wine labels, food packaging, and magazines.” 
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However, Arendar points out that the first group to forge a graphic design discipline in Argentina were talented architects such as Gonzalez Ruiz, Ruben Fontana, and Ronald Shakespear. “They needed to find solutions to a lot of design problems confronting our society, for example urban signage,” he says. 
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“Some were also responsible for developing a graphic design degree programme.” Danish designer Morten Linblad is something of a fan of the region. He has collaborated with several Brazilian designers and is heavily influenced by the culture in his work. 
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