You should be working but instead you’re downloading and emailing your mates the latest video viral going round. The Viral Factory did this.

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</p>
<p>
Everything we do is based on viral video,” says Matt Smith co-founder of The Viral Factory and owner of punchbaby, a viral archive Web site.
</p>
<p>
Smith and his business partner, Ed Robinson, formed The Viral Factory three and a half years ago. Since then they have made a name for themselves producing attention-grabbing viral campaigns like the award-winning Sex Olympics for Trojan condoms, and the Evil-twin film(s) for Ford Ka. 
</p>
<p>
I say film(s) because while the funny first ad showed a Ford Ka flipping its bonnet up to send a fouling pigeon flying, the second, which saw a cat decapitated when it poked its head through the Ford Ka’s sunroof caused outrage and was disowned by Ford and its agency. 
</p>
<p>
<div class=inlineimage><img src=

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