Film-poster designer Saul Bass' flyer for Vertigo is the epitome of his work, using Bauhaus-style imagery to cut through movie cliché.

 border=0 /><BR></div>
</p>
<p>
Vertigo’s poster combines the disorientating graphic design nightmare of the film’s opening sequence with scratchy, malformed text to disconcerting effect. 
</p>
<p>
Behind both was film poster legend Saul Bass, whose graphics-based posters for maverick directors such as Alfred Hitchcock, Otto Preminger and Billy Wilder eschewed traditional stills and illustrations of central characters in favour of symbolizing a film’s core concepts.
</p>
<p>
This style is based on the modernist principle that behind the layers of meaning in a film is a single essence, a theme that can be represented by a single, strong symbol. This can then be applied to all of the film’s graphic elements – such as the poster, logo, and other media. 
</p>
<p>
In a sense, with this principle, Bass invented something close to what we understand today as branding.
</p>
<p>
Bass’ graphics for Vertigo went beyond the film’s marketing materials though. The swirling vortex of concentric lines opens the film and leads the viewer through a sensation similar to that experienced by James Stewart’s Scottie when confronted by heights – ending in the eye of Kim Novak’s Madeline to begin the film proper.
</p>
</div>
</section>
</section>
<footer>
<style>
.shareLinks div div a {
display: inline-block;
width: 83px;
height: 27px;
overflow: hidden;
text-indent: -1000px;
}
</style>
<div class="shareLinks">
<p>Share this</p>
<div class="socialIcon facebook">
<div data-gd-plugin="facebook-share" data-gd-use-network-button="false" data-gd-started="true"><a class="ihq-share-facebook" data-type="facebook" data-url="http%3A%2F%2Fwww%2Edigitalartsonline%2Eco%2Euk%2Ffeatures%2Fcreative%2Dlifestyle%2Fvertigo%2F" href="#" onclick="var sTop = window.screen.height/2-(218); var sLeft = window.screen.width/2-(313);window.open(Share