Film-poster designer Saul Bass' flyer for Vertigo is the epitome of his work, using Bauhaus-style imagery to cut through movie cliché.

 border=0 /> </div><BR></div>
</p>
<p>
Vertigo’s poster combines the disorientating graphic design nightmare of the film’s opening sequence with scratchy, malformed text to disconcerting effect. 
</p>
<p>
Behind both was film poster legend Saul Bass, whose graphics-based posters for maverick directors such as Alfred Hitchcock, Otto Preminger and Billy Wilder eschewed traditional stills and illustrations of central characters in favour of symbolizing a film’s core concepts.
</p>
<p>
This style is based on the modernist principle that behind the layers of meaning in a film is a single essence, a theme that can be represented by a single, strong symbol. This can then be applied to all of the film’s graphic elements – such as the poster, logo, and other media. 
</p>
<p>
In a sense, with this principle, Bass invented something close to what we understand today as branding.
</p>
<p>
Bass’ graphics for Vertigo went beyond the film’s marketing materials though. The swirling vortex of concentric lines opens the film and leads the viewer through a sensation similar to that experienced by James Stewart’s Scottie when confronted by heights – ending in the eye of Kim Novak’s Madeline to begin the film proper.
</p>
</div>
</section>
</section>
</div>
<div class="sidebarFeatureContainer">
<aside id="sideBar">
<div style="margin-top:100px;"></div>
<iframe id="jobbio-iframe-C1E8845E-03EF-4397-A167D153A2707F94" style="width: 300px; height: 300px; border: 0px; overflow: hidden; margin-top: 20px;"></iframe>
<script>
(function($){
var frameContent = \r\n\t\t\t\r\n\t\t\t \r\n\t\t\t \r\n\t\t\t \r\n\t\t\t \r\n\t\t\t \r\n\t\t\t \r\n\t\t\t \r\n\t\t\t \r\n\t\t\t \r\n\t\t\t \r\n\t\t\t\t\t
\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t
\r\n\t\t\t\t\t
\r\n\t\t\t \r\n\t\t\t\r\n\t\t'; var doc = $('#jobbio-iframe-C1E8845E-03EF-4397-A167D153A2707F94').get(0).contentWindow.document; doc.open(); doc.write(frameContent); doc.close(); })($);
Get Our Newsletter
Get Our Newsletter
TRENDING
86 Best Photoshop tutorials

86 Best Photoshop tutorials

TRENDING
Visual Trends 2017: These are this year's must-know colour, design, branding and photography trends

Visual Trends 2017: These are this year's must-know colour, design, branding and photography trends

TRENDING
Design trends 2017: 24 leading designers & art/creative directors tell us what’s inspiring them for the year ahead

Design trends 2017: 24 leading designers & art/creative directors tell us what’s inspiring them for the year ahead

Comments