New York design duo Tronic met at architecture school, and were asked to design for the digital screens on Times Square a week after graduating. Since then, they’ve worked with some of the world’s biggest brands.

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Tronic have the sort of design pedigree that makes larger, older design studios weep. Established only four years ago, the duo has since worked with some of the biggest names in the world including Reuters, Nike, and General Electric. 
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The Reuters project saw them designing displays for the digital displays in Times Square, while the work for GE was designed for an audience of one: Chinese Premier Wen Jiabao.
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“Tronic was born out of an academic partnership between myself and Vivian Rosenthal,” says partner and creative director Jesse Seppi. “We met while doing our masters studies [in architecture] at Columbia University in New York City.” 
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A third member is Rei Inamoto. Rei’s full-time job is as global creative director of super- brand design consultancy AKQA, but he’s still a “main collaborator” with Tronic. The duo’s formation was a meeting of minds. 
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