Tribal DDB London is ten this year. That’s quite an age for a new-media ad agency. We asked them to tell us all their secrets and they said yes.

 border=0 /> </div><BR></div>
</p>
<p>
Tribal DDB in London is staffed by “rock stars, socialites, sex machines and knife throwers,” according to their design director Victoria Buchanan. “We’re neither old-school advertising nor trendy new-media wankers – just people,” adds creative director Ben Clapp.
</p>
<p>
Immediately suspicious of any 32-year-old creative director of a new-media ad agency claiming not to be a new-media wanker (NMW), Digit set out to see if in fact the reverse was true. 
</p>
<p>
But no, it seems that despite our best investigative journalism efforts we cannot conclusively prove the NMW tag. Instead, Clapp claims the label of “survivor”: “A few veteran dot-com crash survivors seem to be celebrating their ten-year anniversaries at the moment and Tribal is happy and relieved to be one of them,” he says. 
</p>
<p>
“Tribal started in 1995 as BMP interaction but joined the global Tribal DDB network soon after. It’s grown, and shrunk, and grown again since then. The biggest shake up being a merger in 2001.”
</p>
<p>
Tribal DDB Worldwide has 20 offices worldwide and according to its Web site is a “top ten international digital marketing agency with a strong reputation for strategic thinking and excellent creative work.” They deliver the full spectrum of digital services from online marketing, media buying and planning and strategic direction through to Web design and programming.
</p>
<p>
Skin off the puff and you find a very lean, hungry, ambitious, and successful global new-media agency. Tribal DDB London’s clients include The Guardian, Volkswagen, Harvey Nicols, British Gas, Lunn Poly, Philips, BT Yahoo!, Dairy Council, Camelot, and Axa.
</p>
<p>
<h2>Life in the UK</h2>
</p>
<p>
Clapp was appointed creative director in July last year. It’s an exciting time for any new-media agency he says, not least because, “money is being spent again and a lot of it on digital.” He adds: “The UK creative industry is really healthy at the moment and as far as traditional digital formats go, great work is already being produced. The problem is that not enough truly visionary work is coming out of digital and there are huge opportunities here.”
</p>
<p>
<div class=inlineimage><img src= WE WORSHIP THEIR OBESE US ASSES.
Ben Clapp

 border=0 /><BR></div>
</p>
<p>
Tribal DDB has an impressive list of clients, including Philips, and The Guardian.
</p>
<p>
<div class=inlineimage><img src=

Microsoft’s new Surface Pro boasts a better pen, faster performance

Microsoft’s new Surface Pro boasts a better pen, faster performance

Sonja Stangl's 10 favourite coloured pencil techniques

Sonja Stangl's 10 favourite coloured pencil techniques

How to nail your grad show

How to nail your grad show

London’s studio crisis – and what can be done about it

London’s studio crisis – and what can be done about it


Get Our Newsletter
Get Our Newsletter

TRENDING
Wacom's amazing new tablet lets illustrator Sandra Dieckmann draw on paper and on-screen at the same time

Promotion

Wacom's amazing new tablet lets illustrator Sandra Dieckmann draw on paper and on-screen at the same time




TRENDING
86 Best Photoshop tutorials

86 Best Photoshop tutorials


THIS MONTH'S BEST TUTORIALS

42 best Illustrator tutorials

42 best Illustrator tutorials

10 best graphic design tutorials & tips

10 best graphic design tutorials & tips

20 tips for drawing hair, hands & bodies

20 tips for drawing hair, hands & bodies

How to turn your art and designs into Facebook Camera Effects

How to turn your art and designs into Facebook Camera Effects

How To Prepare For A Photoshoot

How To Prepare For A Photoshoot


TRENDING
Design trends 2017: 24 leading designers & art/creative directors tell us what’s inspiring them for the year ahead

Design trends 2017: 24 leading designers & art/creative directors tell us what’s inspiring them for the year ahead


THIS MONTH'S BEST PROJECTS

Interview: Dave McKean on illustrating a beautiful new hardback of Neil Gaiman's American Gods

Interview: Dave McKean on illustrating a beautiful new hardback of Neil Gaiman's American Gods

How VR is being used to simulate space

How VR is being used to simulate space

Matt W Moore has translated his abstract vectorfunk art style into Caribbean tropical fish

Matt W Moore has translated his abstract vectorfunk art style into Caribbean tropical fish

Illustrator David Doran's new type-based prints explore the beauty of cities around the world

Illustrator David Doran's new type-based prints explore the beauty of cities around the world

The 20 artists creating 'digital graffiti' on the white walls of a Florida coastal town

The 20 artists creating 'digital graffiti' on the white walls of a Florida coastal town

Comments