Tribal DDB London is ten this year. That’s quite an age for a new-media ad agency. We asked them to tell us all their secrets and they said yes.

 border=0 /><BR></div>
</p>
<p>
Tribal DDB in London is staffed by “rock stars, socialites, sex machines and knife throwers,” according to their design director Victoria Buchanan. “We’re neither old-school advertising nor trendy new-media wankers – just people,” adds creative director Ben Clapp.
</p>
<p>
Immediately suspicious of any 32-year-old creative director of a new-media ad agency claiming not to be a new-media wanker (NMW), Digit set out to see if in fact the reverse was true. 
</p>
<p>
But no, it seems that despite our best investigative journalism efforts we cannot conclusively prove the NMW tag. Instead, Clapp claims the label of “survivor”: “A few veteran dot-com crash survivors seem to be celebrating their ten-year anniversaries at the moment and Tribal is happy and relieved to be one of them,” he says. 
</p>
<p>
“Tribal started in 1995 as BMP interaction but joined the global Tribal DDB network soon after. It’s grown, and shrunk, and grown again since then. The biggest shake up being a merger in 2001.”
</p>
<p>
Tribal DDB Worldwide has 20 offices worldwide and according to its Web site is a “top ten international digital marketing agency with a strong reputation for strategic thinking and excellent creative work.” They deliver the full spectrum of digital services from online marketing, media buying and planning and strategic direction through to Web design and programming.
</p>
<p>
Skin off the puff and you find a very lean, hungry, ambitious, and successful global new-media agency. Tribal DDB London’s clients include The Guardian, Volkswagen, Harvey Nicols, British Gas, Lunn Poly, Philips, BT Yahoo!, Dairy Council, Camelot, and Axa.
</p>
<p>
<h2>Life in the UK</h2>
</p>
<p>
Clapp was appointed creative director in July last year. It’s an exciting time for any new-media agency he says, not least because, “money is being spent again and a lot of it on digital.” He adds: “The UK creative industry is really healthy at the moment and as far as traditional digital formats go, great work is already being produced. The problem is that not enough truly visionary work is coming out of digital and there are huge opportunities here.”
</p>
<p>
<div class=inlineimage><img src= WE WORSHIP THEIR OBESE US ASSES.
Ben Clapp

 border=0 /><BR></div>
</p>
<p>
Tribal DDB has an impressive list of clients, including Philips, and The Guardian.
</p>
<p>
<div class=inlineimage><img src=
Characters remaining: 335

Comments