In an age of rampant digital interactivity, in which kids would rather play Grand Theft Auto than employ their social skills, the ongoing success of the Top Trumps brand is an inspiration.

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Top Trumps is a design and brand triumph. It faced disaster in the late nineties when it shipped a paltry 15,000 decks a year, but its recent rejuvenation saw it hit five million UK sales alone by 2004. 
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Listed as one of the coolest brands in 2005 by CoolBrands, Top Trumps has proved to be an addictive game, miniature canvas, and retro touchstone all at once.
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