How to get the message across about the switchover from analog to digital TV? Sony asked Kempt to develop an online game that was fun, addictive, and kept to their brand values. So it made a shoot-’em-up.
“Once the transition to colour had been made, influences came in thick and fast, from the Warner Bros styling of the laser cannon, the Beano-influenced blunderbuss through to Ghostbusters for the wonderful proton accelerator!”
Frequent pop-culture references ensure that the user can relate to the game and encourages them to read the content. Vivid kids’-TV colours, silly sound-effects and intentionally unreal weaponry all lift the game into the absurd while leaving the core message intact.
These and other stylistic additions lift what might otherwise have been a fairly banal and destructive effort into a cheeky but enjoyable experience. There are plenty of viral games out there, so the challenge was how to make this one stand out. “Well, firstly we all work really hard, during the production of a game all nighters are not uncommon and the game is under almost continuous development to ensure that it works as a complete unit.