With the launch of its K770 Cyber-shot phone, Sony Ericsson Mobile Communications AB hopes to narrow the quality gap between dedicated digital cameras and mobile phones with integrated cameras.
The slim 14.5mm phone, announced Wednesday, offers a range a features found in most quality digital cameras, including auto focus and 3x digital zoom.
A sliding cover protects the lens. Once in camera mode, the 1.9 inch screen becomes a viewfinder. Illuminated icons, which appear across the keypad, serve as one-click shortcuts to each of the camera's main functions, such as picture size and light.
The new Photo fix feature offers photo editing directly on the 3.2-megapixel phone, allowing users to correct photos taken under poor lighting conditions.
With a USB cable, users can transfer photos to PCs, send them directly to a printers with the PictBridge application or upload them to the Internet. Pictures can be printed in A4 size.
The 256M-byte memory card can hold up to 200 high-quality photos.
The music features include wireless stereo headsets using short-range Bluetooth technology and a FM radio.
But the K770 is a phone, too.
The tri-band handset operates on the three frequencies used for GSM, GPRS and 3G technologies: 900, 1800 and 1900.
The phone will be available in the fourth quarter of 2007. Pricing information was not immediately available.