MTV Europe wanted a portal site to take its Web visitors to local content. Red Design took on the brief.

 border=0 /> </div><BR></div>
</p>
<p>
Few subjects share the coma-inducing properties of the European Union, so making this the premise of a Web site for one of the most vibrant youth brands there is – MTV – seems improbable. 
</p>
<p>
Yet, this was the approach taken by Brighton-based Red Design when designing a site for MTV Europe. “The brief was to make the portal dynamic, exciting and innovative,” explains Red Design’s Keith Davey. 
</p>
<p>
The company’s solution was to use the portal as a means to distribute countryspecific information, such as local time and temperature, via dynamic maps. Upon entry, the site recognizes the country in which the user is based, and reveals live local information such as time and temperature, and links to local MTV sites. 
</p>
<p>
Moving the cursor over other countries reveals other local details. “The aim was to remove the countries’ borders,” says Davey, “to encourage the spread of information between Europe’s MTV viewers, so that Europe is brought closer together through MTV.” 
</p>
<p>
The need for a portal arose from a redesign of the MTV corporate identity. “It needed a Web portal to reflect the changes,” says Davey. “The site name features on all corporate communication material across Europe. So, all MTV Web traffic in Europe starts here before it’s directed to the appropriate regional MTV site of the user’s choice.” 
</p>
<p>
<div class=inlineimage><img src=

London’s art studio crisis – and what can be done about it

London’s art studio crisis – and what can be done about it

Why coloured pencil illustrations are on trend right now

Why coloured pencil illustrations are on trend right now

This beautiful animation about cheese-makers will melt your heart

This beautiful animation about cheese-makers will melt your heart

This week’s best branding projects: Beer, jewellery and aliens

This week’s best branding projects: Beer, jewellery and aliens


Get Our Newsletter
Get Our Newsletter

TRENDING
Wacom's amazing new tablet lets illustrator Sandra Dieckmann draw on paper and on-screen at the same time

Promotion

Wacom's amazing new tablet lets illustrator Sandra Dieckmann draw on paper and on-screen at the same time




TRENDING
86 Best Photoshop tutorials

86 Best Photoshop tutorials


THIS MONTH'S BEST TUTORIALS

42 best Illustrator tutorials

42 best Illustrator tutorials

20 tips for drawing hair, hands & bodies

20 tips for drawing hair, hands & bodies

How To Prepare For A Photoshoot

How To Prepare For A Photoshoot

185 art techniques & tips: learn how to draw people, animals, cities and more better

185 art techniques & tips: learn how to draw people, animals, cities and more better

86 Best Photoshop tutorials

86 Best Photoshop tutorials


TRENDING
Design trends 2017: 24 leading designers & art/creative directors tell us what’s inspiring them for the year ahead

Design trends 2017: 24 leading designers & art/creative directors tell us what’s inspiring them for the year ahead


THIS MONTH'S BEST PROJECTS

Interview: Dave McKean on illustrating a beautiful new hardback of Neil Gaiman's American Gods

Interview: Dave McKean on illustrating a beautiful new hardback of Neil Gaiman's American Gods

How VR is being used to simulate space

How VR is being used to simulate space

Matt W Moore has translated his abstract vectorfunk art style into Caribbean tropical fish

Matt W Moore has translated his abstract vectorfunk art style into Caribbean tropical fish

Illustrator David Doran's new type-based prints explore the beauty of cities around the world

Illustrator David Doran's new type-based prints explore the beauty of cities around the world

The 20 artists creating 'digital graffiti' on the white walls of a Florida coastal town

The 20 artists creating 'digital graffiti' on the white walls of a Florida coastal town

Comments