Heineken wanted to re-enact Terminator 2’s most famous scene to promote its newly designed bottle. Rushes took on the task.

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To market the new design and size of its beer bottles, Heineken opted to revisit one of cinema’s landmark CG moments – the fire and ice metamorphosis scene from <i>Terminator 2</i>. 
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Advertising agency Grey wanted a film in which the “old” bottle metamorphoses into the updated design. First it becomes super-frozen, shatters in slow-motion, then liquefies before reforming into the new bottle. 
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Post-production company Rushes was hired to bring the idea to life. The company undertook a live-action shoot at its Soho motion-control studio (using a Mitchell S35 camera), and was responsible for all post production. 
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This all-encompassing involvement was an important factor in Rushes being chosen for the project. “We offered the total package, which is a unique selling point,” says Rushes senior producer Misha Stanford- Harris. 
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“We could handle everything from the live-action portion to all post, including editing, teleciné, 3D, and compositing. The only thing we didn’t do was the audio.” 
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