NICK HARD

Nick Hard has been involved with DAHRA from the start, — he designed a poster for its first project, DATA (Designers Against Tibetan Abuse). At first glance, his booklet is claustrophobic, with large tracts of the text scored through and further text overprinted.

“By splitting the text into two clear sections, the strength of the story is amplified,” he says.

He continues: “The first section of the book has been represented behind bars — in the same way the character in the story was imprisoned — then the positive message from the Dalai Lama is overprinted as the overriding positive element, showcasing that there’s always something good to be taken from situations.”

Hard says that the positive message shouldn’t completely outweigh the suffering of the story, saying that he didn’t want to make it “easy or comfortable to read.”

In fact, the Dalai Lama’s text is upside-down, so the reader has to turn the book over to get to the message.

“As there was no client, it’s hard to gauge the success, but I’m happy with it,” says Hard. “The most important thing to come from the project is that more people know and hear about DAHRA.”

www.nickhard.co.uk