People say you shouldn’t judge a book by its cover. But the wrapper is probably the reason you’re looking in the first place. Whether the cover provokes desire, rage, or indignation, the point is it inspires something.

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The same applies to T-shirt design. It’s the ultimate in hypercommunication – a way of introducing yourself before a word is spoken. And, while high-street T-shirts are hijacked by bland logos and corporate sales pitches, those in the know are able to seek out real artistic talent away from the brands.
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Non-brand T-shirt design is a cotton canvas – and UK artists are at the forefront of creating subversive, provocative, and clever images. T-shirt designers are adept at transforming plain linen into something that speaks volumes about the wearer.
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Many creative agencies and artists are moonlighting in T-shirt creativity. Armed with Photoshop or FreeHand, T-shirt art is like graffiti – produced during the night hours, then distributed through creative collectives.
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They are also a great calling card for up-&-coming creative talent. The low initial outlay and few design constraints make it ideal as a designer’s playground. With graphic-design T-shirts, you really are what you wear – and what you create.
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<h2>UniForm: Urbanware clothing</h2>
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Joystick Junkies sees itself working in print and music, and possibly even video games later on. The aim to create stylish products inspired by video games pop culture is already bearing fruits. Parties are planned across Europe and more clothing is due in Spring 2005.

Pure Evil

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Pure Evil’s designer Charles Uzzell Edwards (aka CUE) used to work for West Coast clothing label Anarchic Adjustment. He now lives in “achingly trendy” Shoreditch, London. 
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Pure Evil represents the dark side of British clothing, taking graffiti and stencil art off the walls of London, San Francisco, and NY, and putting it onto the streets of the world.
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According to the company, “Pure Evil is created for death metal boys and for pop gothic girls who like shaggy haired rocker boys who like graffiti art girls who like dark side DJ boys who like eclectic electronic girls who like knee scuffed skateboarder boys who like to keep it evil.”
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