Spying used to involve exploding pens and seductive double agents – but Preloaded has brought spying into the digital age with its Spooks 3 site…

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Last year’s Spooks site, created to compliment the BBC series of the same name, was always going to be a tough act to follow. Featuring top-drawer graphics and absorbing gameplay, Preloaded had made a multimedia masterpiece that was rightly on the receiving end of numerous creative gongs.
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So when the BBC approached Preloaded to create a better interactive experience than before for this season’s show, the team decided that realism was the way to go.
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“The only problem with doing something that is received well, is that people always want something that bit better the next time around,” says Rob Corradi, Preloaded’s creative director. “The 2004 brief was to make things more realistic; to really make people feel as if they are part of the show.
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Generation of more traffic through the site was key, and the proliferation of broadband access meant the BBC wanted to include video. Lots of it, but it to work for dial-up as well. All round, quite a tall order, really.”
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