While Shepard Fairey’s Yes We Can poster is the dominant image of last year’s US presidential campaign, it’s only one of thousands inspired by the rule-changing candidacy of Barack Obama. When design blog Design Observer bought the site designforobama.org and invited suggestions for what to do with it, final-year student Aaron Perry-Zucker got involved.
Yes We Can by Tom Slaughter
“They liked my idea of a poster website where designers could upload work for use in the campaign at a high resolution and all for free,” he told Digital Arts. “Several weeks later the site was designed and up (thanks to the tireless efforts of collaborator Adam Meyer) and the posters just started coming in.”
The site was a runaway success, soon attracting dozens of entries each day.
Perry-Zucker explains: “It was energizing within the creative community. Each poster was viewed thousands of times and they began to appear at rallies, on magazine covers, and in bedrooms across the country. The inclusiveness of the site and diversity of the collection spoke to the inspirational themes of the campaign as a whole.”
Fluffy Little Clouds by Darren Newby
Taschen is now releasing a book, Design for Obama, featuring 200 of the best posters submitted to the site.