Pitching for work is vital to landing the good jobs. The process is loathed by some, but it can be as creative as the account that’s up for grabs. Here’s how to charm the people holding the purse strings.

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Sometime during the 1970s, the late Sir Peter Parker, then head of British Rail, went to the offices of the advertising agency Allen, Brady & Marsh to hear a pitch for his company’s advertising account. 
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Some 45-minutes after his arrival, a very unimpressed Parker was still sitting, fuming, in the agency’s reception area surrounded by a disgusting array of over-flowing ash trays and polystyrene coffee cups. 
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Having had enough, Parker stood up to march out of the reception but was cut off at the agency’s front door by its chief executive Peter Marsh, who said: “This is what it’s like for your customers every day of the week.” He won the account.
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