Peperami took over The Sun’s home page and went big on virals when they launched their spicy new product – Peperami Noodles.



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<p>
"He’s a mental little character and he loves things that cause him personal pain,” says Richard Hedges, account director at interactive media agency AKQA. “He goes through a chopper, gets chopped up… all the bits of him fly off the banner into the skyscraper and down into the bowl of noodles at the bottom.”
</p>
<p>
Hedges ups the word count as he gets more excited: “It also integrates with some of the above-the-line work, like the TV ad where he actually jumps into a blender, laughing as he gets minced.”
</p>
<p>
We’re not talking about some puppy-in-a-blender scenario here, we are discussing the Peperami Animal: in real life a pork stick; in ad-land, an impactful and entertaining rich new-media experience.
</p>
<p>
<div class=inlineimage><img src=

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