Fold7 has created an animated title sequence for Chris Evans’ latest TV venture OFI Sunday that sees the ginger-haired presenter in cartoon form in a style reminiscent of Bewitched.

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TV presenter and DJ Chris Evans returned to our TV screens in November with a new show for ITV1. Entitled <i>OFi Sunday (Oh Flip it’s Sunday)</i>, the live late-night show is Evans’ first vehicle as presenter and producer through his production company UMTV.
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Media-agency Fold7 created the show’s animated <i>Bewitched</i>-style opening titles, ad break tie-ins, as well as the graphics used during the show such as game scoreboards. With clients that include Orange, Ministry of Sound, Nike, the Sci-fi Channel and Sky Interactive, Fold7 used its ten years of experience in the creative industry to help it win the job in what proved to be a particularly competitive seven-way pitch.
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“TV is becoming increasingly competitive,” explains Nic Freeman, Fold7’s motion-graphics designer. “It’s a cruel irony that as budgets have dropped over the last few years, more and more companies are being asked to pitch on individual briefs even for tiny budgets. It’s all driven by the fact that the hardware and software required to produce TV graphics is becoming more affordable, and this in turn leading to more people setting up shop.”
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