At full-service agency Nowwashyourhands, creativity is key with its design-hungry team busy on varied projects for blue-chip clients. Director Neil Jeffries tells Digit what makes them so driven.

border=0 /><BR></div> </p> <p> Nowwashyourhands has one simple goal – to be known as one of the best design agencies in London. A difficult challenge, admits director Neil Jeffries, but one that the Nowwashyourhands team relishes. “We had a goal when we set the company up, to be working on major brands such as BBC Interactive and MTV – four years later that’s exactly what we’re doing,” says Jeffries. “Now, we just want to keep pushing ourselves and do the best work out there for the best clients around. </p> <p> NYWH was formed in 2001 by friends Jeffries, Angus Mackinnon, and Tim Spear. Having worked together in the new-media department of major London design agency Blueberry, the trio were faced with seeking new work when their employer became a victim of the dot-com bubble burst. </p> <p> Rather than work for another agency, the friends decided to they had nothing to lose by going it alone and hence NWYH sprung to life from Neil Jeffries’ home office. </p> <p> “When we started, we had a simple idea – large, experienced agency professionalism at small agency fees – this worked at a time when client budgets had been slashed,” explains Jeffries. “On top of this, we had built up a good relationship with some great people at Blueberry, a few of which had moved onto the clients side, leading to our first work as NWYH.” </p> <p> <h2>Toilet trained</h2> </p> <p> <div class=inlineimage><img src= Print

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