Digit presents the hottest new talent from this year's D&AD New Blood show – check out the graduates on the verge of taking on the creative industries. Part 1 of 2.

Creative talent is the lifeblood of the industry – and where better place to start shifting out young-gun designers and bright young artists than the world-famous D&AD New Blood exhibition, which premiered at the end of June 2005 at Old Billingsgate in London.

Representing the blood, sweat, and creative juices of graduates in graphic design, advertising, digital media, packaging and product design, illustration, photography and communication arts, D&AD New Blood is a veritable feast of this year’s graduate talent.

Digit teamed up with the D&AD to exclusively showcase the best New Blood work. Each piece is accompanied by a description of the brief, as well as contact details for each student, should you want to end their Pot Noodle diets and help them work for food. Or beer.

De Montfort University

 border=0 /> </div><BR></div>
</p>
<p>
Anna Bradley<BR>
<a href="mailto:annabrad2003@yahoo.com" rel="nofollow">annabrad2003@yahoo.com</a><BR>
<i>BA Graphic Design</i><BR>
Photography Exhibition Catalogue (live brief): The project was to design an exhibition catalogue for a music photographer called Chrissie Rowntree. The bands that she photographs are mainly punk and ska. To represent this style the catalogue is reminiscent of punk fanzines; it has a cut-up, handmade feel. It is printed on brown envelope paper which has quite a coarse texture and the cover is made out of cord to echo this. The whole piece has an energetic feel and therefore expresses her style of photography.
</p>
<p>
<div class=inlineimage><img src=/* */ (tutor)
BA Multimedia Design
MP3 player promotion: The character shown is part of an advertising movie promoting the benefits of owning an MP3 player and the musical freedom it can give. The 3D character, internal and external environments are modelled, rigged, animated and rendered using Alias Maya in the DMU Maya animation labs. The final piece will be composited in After Effects and final movie assembled in Adobe Premiere.

 border=0 /><BR></div>
</p>
<p>
Adam Ryan<BR>
<a href="mailto:adamryan@fsmail.net" rel="nofollow">adamryan@fsmail.net</a><BR>
<i>BA Graphic Design</i><BR>
Leicester Tigers Annual Report 2004: Spread from proposed Leicester Tigers Annual Report 2004. The layout is based around the core idea of ‘the business of rugby’. It takes into account the two sides to the company’s operation – the business side, and the playing side. It also portrays the fact that everyone involved with the club, from the chairman down to the fans, are former or current players of some kind.
</p>
<p>
<div class=inlineimage><img src=/* */
PG Dip Creative Advertising
Domino: To show the benefits of natural Domino sugar and how it is better and healthier than sweeteners.

 border=0 /><BR></div>
</p>
<p>
Kieron Roe & Adrian Cooper<BR>
<a href="mailto:adrian_kieron@hotmail.com" rel="nofollow">adrian_kieron@hotmail.com </a><BR>
<i>PG Dip Creative Advertising</i><BR>
Nana: Children draw what they did while away from school. Some huge events occurred, but eating Auntie Bessie’s is at the front of their minds.
</p>
<p>
<div class=inlineimage><img src=/* */
PG Dip Creative Advertising
As If It Never Happened: Play, get dirty and then rewind back to clean with Ariel.

University of Lincoln

 border=0 /><BR></div>
</p>
<p>
Luuk Paulussen <BR>
<a href="mailto:luuk1@hotmail.com" rel="nofollow">luuk1@hotmail.com</a><BR>
<i>BA (Hons) Graphic Design</i><BR>
Diary: An interactive typographic diary that records the events of a week. 
</p>
<p>
<div class=inlineimage><img src=/* */
BA (Hons) Graphic Design
Pub Sign Stamps: A collection of four stamps focusing on current affairs and the traditions of pub signage. Aiming to attract a younger audience to stamps, this collection reflects both popular culture and important social issues.

 border=0 /><BR></div>
</p>
<p>
Katie Stanworth <BR>
<a href="mailto:katiestanworth@hotmail.com" rel="nofollow">katiestanworth@hotmail.com</a><BR>
<i>BA (Hons) Graphic Design</i><BR>
Never Ending Statement: A workbook designed to discourage student applications to graphic design. The endless task of coming up with ideas, being rejected, and making alterations is presented via a monotonous, B&W aesthetic.
</p>
<p>
<div id="otherBodyContent"><p>
<h2>Cumbria Institute Of Arts</h2>
</p>
<p>
<div class=inlineimage><img src=/* */
BA (Hons) Graphic Design
Typecure: Create an identity and marketing materials to promote a new range of art papers for use in commercial digital and offset lithographic printers. The range has been developed to offer excellent reproduction of type and colour.

 border=0 /><BR></div>
</p>
<p>
Joakim Karlsson <BR>
<a href="mailto:jockerman80@hotmail.com" rel="nofollow">jockerman80@hotmail.com</a><BR>
<i>BA (Hons) Graphic Design</i><BR>
Lovette – Paper Merchant: Create an identity and marketing materials to promote a new range of art papers for use in commercial digital and offset lithographic printers. The range has been developed to offer excellent reproduction of type and colour.
</p>
<p>
<div class=inlineimage><img src=/* */
BA (Hons) Graphic Design
3 Mobile Campaign: Develop a complete and connected range of communication points highlighting the benefits of 3’s Add Video Value bundle.

 border=0 /><BR></div>
</p>
<p>
Edward O’Driscoll <BR>
<a href="mailto:chenney@btconnect.ac.uk" rel="nofollow" rel="nofollow" rel="nofollow">chenney@btconnect.ac.uk (tutor)</a><BR>
<i>BA (Hons) Graphic Design & Business Practice</i><BR>
Sorted: Advertising and promotional material for a charity called Sorted, a local charity that helps people with anxiety issues. The objective was to increase public awareness of Sorted and increase the turnover of potential clients.
</p>
<p>
<div class=inlineimage><img src=/* */ (tutor)
BA (Hons) Graphic Design & Business Practice
Rapid Envelopes: A live brief to create a corporate identity for an envelope manufacturer. A corporate brochure, stationary, and signage were also produced. The identity was focused on creating an image to present to their bluechip clients.

 border=0 /><BR></div>
</p>
<p>
Bhanisha Masuria<BR>
<a href="mailto:chenney@btconnect.ac.uk">chenney@btconnect.ac.uk (tutor)</a><BR>
<i>BA (Hons) Graphic Design & Business Practice</i><BR>
Kirit Bhatia: A live brief to create a promotional flyer for Asian Dhal player Kirit Bhatia. Designed as a complete identity aimed at two different target audiences it has to combine both Asian and Western influences.
</p>
<p>
<h2>Longborough University School of Art & Design</h2>
</p>
<p>
<div class=inlineimage><img src=/* */
BA (Hons) Graphic Communication
Japanese Packaging: The aim of this was to explore contrasts in international design, and produce a work that sits comfortably in the chosen market of Japanese toys. An added difficulty was to try and make an old-fashioned spinning top appealing to a youth market obsessed with electrical gadgets and games. Full portfolio at www.limeygreen.co.uk

 border=0 /><BR></div>
</p>
<p>
Liza Kathryn Whitney <BR>
<a href="mailto:lizawhitney253@hotmail.com" rel="nofollow">lizawhitney253@hotmail.com</a><BR>
<i>BA (Hons) Graphic Communication</i><BR>
Prison Drama Information Brochure: A booklet about the work of a prison drama therapy company. The ODD (Offenders Drama & Development) theatre company employs a Brazilian technique – and this influence is reflected through the brochure’s Brazilian style. The headline typeface was designed for the brochure – the rounded counters resemble open mouths and dramatic expression, as well as prison keys.
</p>
<p>
<div class=inlineimage><img src=/* */
BA (Hons) Graphic Communication
Paint Tins: Visually exploring the relationship between brands, colour, and the consumer. How often have you bought a paint tin or felt tip going by the sample colour – only to find the colour was far from expected? If only the name alone was powerful enough to describe the colour inside.