Japanese design, like Japanese culture, can be bewildering to outsiders. But Japan’s design culture has influenced designers all over the world. Digit speaks to Western creatives who know that great Japanese design is more than just Godzilla in pink.
Japanese design influences are all over the place – in movies, advertising, video games, furniture, fashion, and even in food. Many Japanese designers in the digital space are creating for a home market, and the stylized Japanese design we see in the UK is often a Westernised version. In the process of adaptation, subtle nuances can be lost, and cultural references mixed up. An appreciation of the design movements and ideas to come out of Japan are key to understanding this complex creative culture.