Tip 6
“For video, storyboards and animatics are crucial, but they needn’t look beautiful – mostly, they’re just a guide. Carry a notebook and pencil for sketching out ideas, and use basic storyboards to test out ideas as a sequence, and to make important storytelling, timing and editing decisions.”

Chris Sayer, animation director at Wyld Stallyons

Tip 7
“Create seminal pieces that tell the world about what you love, where you draw inspiration from and where your enthusiasm peaks. This could attract a dream client or collaborators you share a common bond with. I love nature, so I create pieces to attract clients needing something nature-themed, to work together promoting, recreating or enthusing over nature.”

Ben O’Brien, illustrator and creator of the Speakerdog line of paper toys

Tip 8
“Take photos of anything that tickles your fancy to use as inspiration later on. Don’t worry about quality or reflections - the pictures are just reminders. I love a badly stuffed weasel at the Bristol Museum. Its unnaturally arched spine and placid face are beautiful. I never got a good picture, but found something on my camera recently, and turned it into a character illustration.”

Phil Corbett, illustrator and creator of the Kitten Parasites clothing label and book

Tip 9
“Take advantage of software integration. I create artwork in Illustrator and develop it in Photoshop. Vector elements pasted into Photoshop become Smart Objects, that can be subjected to treatments like adjustment layers, masks and smart filters – great for creating subtleties of texture and colour that are lacking in designs made purely in Illustrator.”

Matt Lyon, designer and artworker