Mook’s site for lager brand Peroni Nastro Azzurro draws on Italian style, and pushes Flash technology to new heights.

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Filmed in 1960, Frederico Fellini’s La Dolce Vita is a landmark movie that continues to have resonance today. The launch of the groundbreaking Web site for Peroni Nastro Azzurro, Italy’s signature beer, reinforces the importance of the movie’s aesthetic. 
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The site is a revolutionary 3D interactive panoramic affair that was unveiled in April in tandem with a major Peroni advertising offensive.
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The Peroni campaign and site pay homage to Fellini’s masterpiece, which sparked a fascination with all things Italian upon its release. The creative agency behind the ads is The Bank, while digital consultancy Mook delivered the Web site. 
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Mook worked with The Bank to create a site that employed a crew and production values more normally associated with largescale commercials. Three interactive 3D panoramas were filmed in Cape Town, South Africa, for use solely on the site. 
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Each shoot paid homage to a scene from La Dolce Vita and each perfectly matched a shot for the above-the-line Peroni campaign, even using the same cast and crew as the commercials. “The above-the-line stuff had already been shot before the Web site was commissioned, so we had to re-shoot in Cape Town,” explains Mook creative director Tom Evans.
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“We worked very closely with The Bank to ensure the campaign was truly integrated.” Mook got off to a flying start. “Our initial concept was to use La Dolce Vita as a reference point for the site and create a really rich 3D timeslice experience,” reveals Evans. 
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