Getting the best photography for your creative project can mean working with a third-party photographer. Here’s how to get the best result from commissioned photography.

Most designers consider themselves jacks-of-all-creative-trades, happy to knock out an image, video, or design at the drop of a client’s hat. However, some projects call for the finesse offered by specialists – and creative photography is probably the biggest outsourcing service that design studios will buy in.

But the meeting of two creative minds – and a minefield of image usage issues – means art directors and designers need to ensure they find and use a professional snapper.

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Commissioned photography is a powerful tool for persuasion – but not all photos are the same. However, working with a photographer who understands your creative needs can mean the difference between great, or merely good, images.
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The first step is to find and select the right type of photographer for your creative project – over the following pages we asked some of the brightest photographers covering fashion, advertising, editorial, and studio work to reveal how designers can get the best out of them. Whoever you choose, the right photographer will be able to work with your design ideas, and communicate them visually.
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Other attributes of a good photographer include professionalism, the right mix of people-skills and technical prowess, and compatibility with your own creative style. Also, you should give a significant amount of attention to the photographer’s enthusiasm and experience, as they will be working as part of your creative team.
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While pricing can vary wildly – and is linked to usage of the image – the right photographer can help you keep to your client’s budget. The best bet is to be frank with the photographer about your client’s expectations and budget – good photographers will help you explore ways to reduce the overall cost. 
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In any case, good, upfront communications between you and the photographer will mean a more focused shoot that takes less time and delivers exacting imagery.
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Commissioned photography is the pinnacle of photo excellence, and gives you the full creative direction of shots that stock – for all its value-for-money and convenience – simply cannot match. So, next time you’re running into a brick wall trying to source an image, remember that building up a good relationship with different photographers will be rewarding for your creative project, and ultimately your client.
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<h2>The fashion photographers</h2>
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<b>Who: </b> Paul Skellet & Matt Cannon<BR>
<b>Studio: </b> Elevator Productions<BR>
<b>Web: </b> <a rel="nofollow" href="http://www.elevatorproductions.com" rel="nofollow" target="_blank">www.elevatorproductions.com</a><BR>
<b>Telephone: </b> 01543 472 473
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