The Hive helped rebrand Swiss public service TV by animating thousands of tumbling blocks across Switzerland’s varied terrain.

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Swiss public service broadcaster, Schweizer Fernsehen (SF) is the largest broadcaster in Switzerland, and recently rebranded its two German language channels, SF 1 and SF zwei. 
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The rebrand conceptualization was undertaken by the Dunning Eley Jones (DEJ) agency, who brought in CG specialists The Hive to animate its idents. DEJ creative directors Marcus Jones and Brian Eley decided to flag the channels’ differing identities. 
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SF 1 is the flagship channel, offering a mix of politics, news, and family entertainment, while SF Zwei broadcasts sport, movies, and imported content. 
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