Celebrating a decade in the digital-media industry this year, Good Technology takes time out to talk to Digit about its successes and how the industry has changed from the early days of Internet.

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In the world of new media, ten years is a long time. From the early days of the Internet, which spawned thousands of agencies offering online marketing and design services, through the boom and bust of the dot.com years to today’s more sophisticated brand marketing approach, it’s rare to find a company that’s survived the pace. Founded in 1994 by chairman Richard Davies, Good Technology is one such agency.
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Having spent ten years previously working in the music industry as a marketing manager at EMI, PolyGram and MCA record labels, Davies founded Good Technology in early 1994 as a consultancy to educate and advise, mainly recording artists, on how to exploit the fast evolving global medium of the Internet.
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Today, with a team of over 50 people and offices in London and Barcelona, the company’s focus is on bringing consumer brands to life through all digital channels says Davies. “Our aim is to maximize the benefits of this medium, challenge accepted thinking, and combine excellence in strategy, creativity and technology to achieve our goals,” he says.
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Key projects

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