London’s Firedog Design combines a small staff with big ambitions, offering a specialized alternative to the Soho design set.

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Firedog is a rare breed among exclusive London consultancies, because its high-end design and branding solutions come without the high end prices usually associated with the Soho design set. 
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The company was created in the wake of the post-9/11 slump. “Design budgets were the first item shed in the corporate world’s list of belt-tightening ‘here comes a meltdown’ initiatives,” explains Firedog managing director Fraser Black. 
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He says the name Firedog was chosen because it summed up the main characteristics of the brand: “We’re a passionate agency and we felt the name was a combination of passion, loyalty, and trust.” 
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