Free pitching is epidemic in the creative industry. With nowhere to turn, designers are being railroaded into giving their work away for free. Digit explores the free pitch, and offers solutions to winning work without paying the price.

border=0 /><BR></div> </p> <p> In the creative world, the practice of free pitching to clients is increasingly common. Clients often ask to see design concepts – from Web site mock-ups to design sketches and animatics – in order to help them choose a studio. </p> <p> Free pitching is an ugly way for designers to make a living. Not only does it involve wasted time and resources, but it often involves giving away your best ideas and visuals for free. </p> <p> This downward spiral harms creativity across the board, and even if you win the pitch, it has established a one-sided relationship with the client that puts your creativity into the realm of the commodity. </p> <p> Yet is free pitching actually a necessary evil? Are there alternatives to speculative work that means designers don’t turn away every client at the first hurdle? And, most importantly, what is the real cost of free pitching for studios and freelancers? </p> <p> <h2> Pitch inspection</h2> </p> <p> <div class=inlineimage><img src= Print

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