Viral ad of the month has to be the one for Diesel's series of gigs-cum-clubnights-cum-parties, titled Diesel XXX. Viral kings The Viral Factory has put together a stupidly funny video called SFW XXX to advertise the events, putting cartoons over 70's porn to remove the rude parts, replacing them with more innocent activities such as horseriding, playing the maracas and blowing up a dinghy.

The XXX actually refers to Diesel's 30th birthday, for which the clothing company's putting on a series of events across the world from New York to Sao Paolo to Tokyo.

SFW XXX is superbly inventive, ridiculously funny and charming enough not to offend. The Diesel XXX night in London looks cracking too, taking over the new Fabric-offshoot, Matter at the 02, and including live and DJ sets from the likes of Mark Ronson, Mystery Jets, Friendly Fires, New Young Pony Club, Rob da Bank, Lethal Bizzle, Filthy Dukes, Patrick Wolf, and Supergrass -- though it looks like tickets are sold out.