The challenge: answer one of 29 creative briefs with leading brands such as British Gas, Greenpeace, Ariel, and Carhartt. The result – over 2,500 entries to win a coveted D&AD Student Pencil and a prize pot of £70,000. Here are some of the best entries.

With hundreds of graduates competing for each job in the world’s creative industries, even the most talented new designers and advertising creatives struggle to get a foot through the door.

Enter the D&AD, and its world famous D&AD Student Awards, which chooses the best entries from 29 briefs, with 230 judges combing through work from over 2,500 entries. The results – announced after Digit had gone to Press – represent some of the best new creative thinking to emerge from this year’s worldwide educational establishments.

The winners get a D&AD Student Pencil, and are featured in the D&AD Student Awards Annual – the most effective way to stand out from the crowd and take the first steps into a successful career in design, advertising, or integrated communications.

Digit teamed up with the D&AD to bring you an exclusive showcase of some of the Student Award entries. Students had to answer one of 29 briefs set by the D&AD with leading brands such as British Gas, Heinz, and Topshop.

The briefs spanned a selection of disciplines including ambient media, direct mail, poster advertising, graphic design, product design, Web-site design, and environmental design.

As an extra incentive, first-placed winners in each category scoop £1,000, and the best overall submission gets an extra grand. We’ve showcased some of the entries below – welcome to the future of creative design.

Part 1 of 2

Category: Photography – Olympus

 border=0 /><BR></div>
</p>
<p>
<b>Troy Hyde</b><BR>
<i>Central St Martins</i><BR>
Tutors: Cath Caldwell, Vicky Woolhead
</p>
<p>
<div class=inlineimage><img src=
Characters remaining: 335