Brighton agency Crush has been wowing clients with its organic creative output that requires a little blood, sweat, and tears, as Digit found out.

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It’s fun to work at Crush,” says founder Carl Rush. “It’s not a playground and it’s bloody hard work with long hours, but when a designer has creative freedom and can produce a piece of work that will be seen either by 2,000 or two billion people, there is a real satisfaction in the fact you created that piece either collectively or individually.” 
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That sums up Crush’s tireless work ethic – a fusion of long hours, and endless creativity that has seen the company scoop awards and land clients that use their design work on a global basis. 
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It’s been a long journey for Rush, who has seen the company expand beyond its music-design roots into book publishing, poster design, and even branding low-rider cars for a Tequila project. 
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Rewind to the Nineties, and it was a different story for Rush: “The design group I had been working for were at the top of their game in the early nineties – but towards the end of the nineties, the kind of work was changing and was becoming a little safe. I had met some good contacts and knew that I wouldn’t be happy designing album covers for Tina Turner and Chis Rea forever. It was time to move on.” 
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And move on he did. Armed with a handful of contacts, a brief to create a book for the Sex Pistols, albums for Marc Almond, and a campaign for Welsh band Catatonia, Rush started the company in September 1998. 
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