In just five years, Bloc has transformed from a two-man operation to a 20-strong team creating award-winning Web sites, campaigns and online games for a host of top-brand clients.

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Bloc is passionate about modern culture, street culture, Apple, MTV, music, graffiti, fashion, beer, New York and of course... games! We’re all keen gamers and make for good drinking partners. If we were a brand, we’d be MTV. If we were a person we’d be Oliver Reed!” says Rick Palmer about the company he set up with partner Liz Vaughan at the start of 2000. 
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What began as a grass-roots union of creatives with one key account has grown rapidly over the last five years to a team of 20, whose clients include global youth and entertainment brands including Electronic Arts, Sony Computer Entertainment, Diesel, EMI, and the BBC. 
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“We started almost exclusively working within the music industry, with Sony Music being our biggest client for some time,” explains Palmer. “But this changed after a year or so in business, as the music business budgets dried up. 
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“Luckily we had the foresight to see this coming and pushed to expand our target markets to include other youth-orientated brands, such as the games industry, which today sees a large part of our business.”
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Online games for major brands such as PlayStation, the BBC, and Diesel Kids feature strongly in Bloc’s portfolio of work, and have been responsible for more than just raising the agency’s profile. 
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They have also helped Bloc scoop a couple of awards along the way with a Cannes Lions win for the game Head Space created for PlayStation and, more recently, an IMA Award in the Entertainment category for its Magic Number Poster Maker for EMI Records. The company has also been shortlisted for two BIMA awards this year.
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“Up until this year, we had a policy of saying ‘balls’ to awards. They were all too expensive to enter and as a small agency they just didn’t make economic sense. This year, we finally changed this policy as the company has grown and our ability to enter has become more realistic,” says Palmer. 
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