When the BBC wanted an animated teenager to promote their learning Web sites, they turned to the Hive.

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</p>
<p>
Chris Lumsdale and Jonny Grew are LightWave animators at the Hive, and have just finished the second BBC Bitesize campaign, a TV-spot promoting the BBC’s learning Web sites for GCSE students. The updated spot required the main character to be redeveloped. 
</p>
<p>
“The brief was to retain the style of the previous Bitesize campaign, while developing a more grown-up and ‘cooler’ look,” says Grew. “Our new character has long swinging arms and the swagger of a typical teenager. We’ve given him headphones and trainers. He’s trendy and streetwise.”
</p>
<p>
The BBC wanted to develop the character following feedback from last year’s spot. “The BBC go into schools to get feedback,” says Grew. “The kids wanted a cooler and trendier character.”
</p>
<p>
“We were given a script for the promo,” says Lumsdale,”from which we re-designed a couple of elements. The first weeks were spent meeting with the client, drawing storyboards and sketching different versions of the character. We spent four weeks on the project and two weeks putting the promo together.” 
</p>
<p>
<div class=inlineimage><img src=

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