Groundbreaking AR projects
AR goes mainstream MagicSymbol by Inition - inition.co.uk
First launched at the Turin Winter Olympics 2006, MagicSymbol by Inition used AR cards with consumer displays to promote Kia cars, the BBC and the O2.
AR for the iPhone Nearest Tube by acrossair - acrossair.com
Nearest Tube displays all 13 lines of the London underground in coloured arrows on the Apple iPhone 3GS. By tilting the phone upwards, you will see the nearest stations to you.
Practical AR US Postal Service parcel box simulator by AKQA - akqa.com
This AR application allows consumers to see what size box they need to ship an item using an AR-generated image of the box required.