Normally, people are more concerned with what’s in the bottle. Not so Beck’s, which has been offering reworkings of its labels since 1987, featuring some of the world’s best contemporary artists.

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Art and design can appear in the most unlikely of places – from castings of the inside of a house, to graffitted subways, to beer bottle labels. And, no other brewing company has put so much effort into helping sponsor creativity than Beck’s, which is celebrating 20 years of Beck’s art. 
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While surfacing in many guises, the most impressive is the reworking of the Beck’s branded beer labels, featuring the likes of Tracey Emin, Damien Hirst and Tim Head. The project started in 1987 in collaboration with Gilbert & George, and Beck’s has been giving up-&-coming artists a unique platform ever since. 
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The bottles themselves are now collectors items, and represent the best in artistic talent, a snapshot of the now that stands the test of time. Digit has worked with Beck’s agency Leo Burnett to showcase some of the most striking beer bottle labels of the last 20 years.
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