Normally, people are more concerned with what’s in the bottle. Not so Beck’s, which has been offering reworkings of its labels since 1987, featuring some of the world’s best contemporary artists.

 border=0 /> </div><BR></div>
</p>
<p>
Art and design can appear in the most unlikely of places – from castings of the inside of a house, to graffitted subways, to beer bottle labels. And, no other brewing company has put so much effort into helping sponsor creativity than Beck’s, which is celebrating 20 years of Beck’s art. 
</p>
<p>
While surfacing in many guises, the most impressive is the reworking of the Beck’s branded beer labels, featuring the likes of Tracey Emin, Damien Hirst and Tim Head. The project started in 1987 in collaboration with Gilbert & George, and Beck’s has been giving up-&-coming artists a unique platform ever since. 
</p>
<p>
The bottles themselves are now collectors items, and represent the best in artistic talent, a snapshot of the now that stands the test of time. Digit has worked with Beck’s agency Leo Burnett to showcase some of the most striking beer bottle labels of the last 20 years.
</p>
<p>
<div class=inlineimage><img src=

London’s studio crisis – and what can be done about it

London’s studio crisis – and what can be done about it

Celebrating 60 years of Brian Sanders' illustration – from James Bond to Mad Men

Celebrating 60 years of Brian Sanders' illustration – from James Bond to Mad Men

This beautiful animation about cheese-makers will melt your heart

This beautiful animation about cheese-makers will melt your heart

19 tips and techniques for brush lettering

19 tips and techniques for brush lettering


Get Our Newsletter
Get Our Newsletter

TRENDING
Wacom's amazing new tablet lets illustrator Sandra Dieckmann draw on paper and on-screen at the same time

Promotion

Wacom's amazing new tablet lets illustrator Sandra Dieckmann draw on paper and on-screen at the same time




TRENDING
86 Best Photoshop tutorials

86 Best Photoshop tutorials


THIS MONTH'S BEST TUTORIALS

42 best Illustrator tutorials

42 best Illustrator tutorials

10 best graphic design tutorials & tips

10 best graphic design tutorials & tips

20 tips for drawing hair, hands & bodies

20 tips for drawing hair, hands & bodies

How to turn your art and designs into Facebook Camera Effects

How to turn your art and designs into Facebook Camera Effects

How To Prepare For A Photoshoot

How To Prepare For A Photoshoot


TRENDING
Design trends 2017: 24 leading designers & art/creative directors tell us what’s inspiring them for the year ahead

Design trends 2017: 24 leading designers & art/creative directors tell us what’s inspiring them for the year ahead


THIS MONTH'S BEST PROJECTS

Interview: Dave McKean on illustrating a beautiful new hardback of Neil Gaiman's American Gods

Interview: Dave McKean on illustrating a beautiful new hardback of Neil Gaiman's American Gods

How VR is being used to simulate space

How VR is being used to simulate space

Matt W Moore has translated his abstract vectorfunk art style into Caribbean tropical fish

Matt W Moore has translated his abstract vectorfunk art style into Caribbean tropical fish

Illustrator David Doran's new type-based prints explore the beauty of cities around the world

Illustrator David Doran's new type-based prints explore the beauty of cities around the world

The 20 artists creating 'digital graffiti' on the white walls of a Florida coastal town

The 20 artists creating 'digital graffiti' on the white walls of a Florida coastal town

Comments