Recreating the famous Singin’ in the Rain sequence to advertise the VW Golf GTI was the challenge for Stink. It came up smelling of roses.

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You’ve probably seen it on TV by now. The camera opens on an atmospherically lit Gene Kelly, swinging on a lampost, singing the merry tune that we all know and love from 1952’s Hollywood hit smash Singin’ in the Rain. 
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Then, a hip-hop beat drops and Kelly is flick-flacking through the puddles, breakdancing across the cobbles and getting jiggy with a shiny new Volkswagen Golf Gti. 
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Left aghast at the digital wizardry employed by those clever technicians at production company Stink we rushed to find out how they’d done it. I mean, Kelly’s not still alive is he?
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“A copy of the set used in the classic movie was built at Shepperton Studios, using rain machines. A camera mounted on a crane was used for the majority of the shots to match the feel of the original film.” As well as the set, directing duo NE-O cut a rough animatic from the film that was used as a guide throughout production.

Digital head

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