Recreating the famous Singin’ in the Rain sequence to advertise the VW Golf GTI was the challenge for Stink. It came up smelling of roses.

 border=0 /> </div><BR></div>
</p>
<p>
You’ve probably seen it on TV by now. The camera opens on an atmospherically lit Gene Kelly, swinging on a lampost, singing the merry tune that we all know and love from 1952’s Hollywood hit smash Singin’ in the Rain. 
</p>
<p>
Then, a hip-hop beat drops and Kelly is flick-flacking through the puddles, breakdancing across the cobbles and getting jiggy with a shiny new Volkswagen Golf Gti. 
</p>
<p>
Left aghast at the digital wizardry employed by those clever technicians at production company Stink we rushed to find out how they’d done it. I mean, Kelly’s not still alive is he?
</p>
<p>
<div class=inlineimage><img src=

“A copy of the set used in the classic movie was built at Shepperton Studios, using rain machines. A camera mounted on a crane was used for the majority of the shots to match the feel of the original film.” As well as the set, directing duo NE-O cut a rough animatic from the film that was used as a guide throughout production.

Digital head

 border=0 /><BR></div>
</p>
<p>
Sophie is keen to point out that no digital actors were harmed in the making of this spot. “Every shot uses Gene’s head from the original movie. First, we needed to remove the dancer’s head - this was accomplished by repeating a similar camera move for a clean background pass on set. In Inferno, the clean pass was stabilized, tracked and mapped onto the dancer’s head. 
</p>
<p>
“We sourced a high-definition master of the original sequence, then edited the shots of Gene – a particularly complicated process as some shots are 15 seconds long – and in certain cases Gene’s head had to be reversed, frame-cut and morphed together to match the dancer’s moves. 
</p>
<p>
“This was then cut out and stabilized from the film before being tracked back onto the dancer’s body. 
</p>
<p>
<div class=inlineimage><img src=

London’s art studio crisis – and what can be done about it

London’s art studio crisis – and what can be done about it

Why coloured pencil illustrations are on trend right now

Why coloured pencil illustrations are on trend right now

This beautiful animation about cheese-makers will melt your heart

This beautiful animation about cheese-makers will melt your heart

This week’s best branding projects: Beer, jewellery and aliens

This week’s best branding projects: Beer, jewellery and aliens


Get Our Newsletter
Get Our Newsletter

TRENDING
Wacom's amazing new tablet lets illustrator Sandra Dieckmann draw on paper and on-screen at the same time

Promotion

Wacom's amazing new tablet lets illustrator Sandra Dieckmann draw on paper and on-screen at the same time




TRENDING
86 Best Photoshop tutorials

86 Best Photoshop tutorials


THIS MONTH'S BEST TUTORIALS

42 best Illustrator tutorials

42 best Illustrator tutorials

20 tips for drawing hair, hands & bodies

20 tips for drawing hair, hands & bodies

How To Prepare For A Photoshoot

How To Prepare For A Photoshoot

185 art techniques & tips: learn how to draw people, animals, cities and more better

185 art techniques & tips: learn how to draw people, animals, cities and more better

86 Best Photoshop tutorials

86 Best Photoshop tutorials


TRENDING
Design trends 2017: 24 leading designers & art/creative directors tell us what’s inspiring them for the year ahead

Design trends 2017: 24 leading designers & art/creative directors tell us what’s inspiring them for the year ahead


THIS MONTH'S BEST PROJECTS

Interview: Dave McKean on illustrating a beautiful new hardback of Neil Gaiman's American Gods

Interview: Dave McKean on illustrating a beautiful new hardback of Neil Gaiman's American Gods

How VR is being used to simulate space

How VR is being used to simulate space

Matt W Moore has translated his abstract vectorfunk art style into Caribbean tropical fish

Matt W Moore has translated his abstract vectorfunk art style into Caribbean tropical fish

Illustrator David Doran's new type-based prints explore the beauty of cities around the world

Illustrator David Doran's new type-based prints explore the beauty of cities around the world

The 20 artists creating 'digital graffiti' on the white walls of a Florida coastal town

The 20 artists creating 'digital graffiti' on the white walls of a Florida coastal town

Comments