Having created work for Coke and Orange, Airside is winning over major clients. The team spoke to Digit about creativity and the need for smart hairdressing.

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Airside reckons it has got the secret to a successful design business down to a tee – and, along with its infectious enthusiasm, it’s happy to share.
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“We all cut our hair quite regularly,” confides Airside’s studio manager Anne Brassier. “We think this makes us look grown up and enhances how we are viewed by major clients.”
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The thing about Airside – the unique thing – you notice is the sheer sense of fun that radiates from the team, which crosses over into its creative work. From knitted toys sheltering in the studio prior to adoption, to describing its collective creative style as a mix of flour, eggs, and water, Airside is certainly fun.
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Founded in 1999 by Alex Maclean, Natalie Hunter, and Fred Deakin, who had been working under the same roof and hit on pooling their resources, the company strives to remain close to its principles: to make work it is proud of, and to enjoy the process.
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