ITV2 idents by ManvsMachine

Commissioned to create idents for ITV’s naughty sibling ITV2, ManvsMachine took the opportunity to really have some fun. The idents feature biscuits raining down into cups of tea, a jam traffic jam and dogs dressed as dogs having a good sniff of some (you guessed it) hot dogs. You can see one above and more on ManvsMachine's site here.

They were developed to be modular so that ITV2 could use an algorithm to assemble short sections to fill the allotted time slot.

How the team repeated everyday objects to make an impact is something to take away from the project, as is their rich sonic landscape than makes the shorts a sensual, even percussive, experience when played back to back.

manvsmachine.co.uk

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