Paul Smith is about as ordinary a British name as you can get (at least half as ordinary as that peak-of-ordinariness, placeholder name John Smith), but Paul Smith is an extraordinary man.

In an inspiring talk at this year’s D&AD Festival, we discover how one distinctive, distinguished fashion designer forged his unremarkable beginnings and identity into a household, global brand. 

Here, we’ve cherry-picked tips from Sir Paul Smith’s down-to-earth, illuminating and absolutely packed-out talk that will inspire all creatives, whatever their discipline.

Image: Flickr/Wikimedia Commons/Huhbakker

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