Brand New Identity
Rebranding presents a great opportunity to boost a company’s fortunes. Digit checked out the best way to do up a brand.
Features
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The brand played on
The Discreet name is no more, while Avid has made a play for Pinnacle. Rebranding is coming to a desktop near you.
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Pure gaming bliss: Wipeout returns
As the PSP’s release draws closer, Colin Berry, designer on Wipeout Pure on the PSP, talks about taking the massive PlayStation hit to the world of handheld gaming.
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Give your storage a boost
Storing your video files and images – not to mention your iTunes library – demands masses of hard drive space. Here’s how to beef up your storage space.
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The Last Dragon
Here be dragons ... Framestore CFC found experience with dinosaurs helped when it came to creating fire-breathing reptiles.
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Def Wars
Format war has been raging across Earth for years. While peace reigns in places, interplanetary council members Sony and the EBU are still fighting. What can be done to bring peace to the world of HDTV?
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Mac security: fact and fiction
Just because you use a Mac doesn't mean you're immune from hackers and viruses. Find out what you should and shouldn't worry about...
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All Singin VW
Recreating the famous Singin’ in the Rain sequence to advertise the VW Golf GTI was the challenge for Stink. It came up smelling of roses.
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Tribal DBB
Tribal DDB London is ten this year. That’s quite an age for a new-media ad agency. We asked them to tell us all their secrets and they said yes.
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The Got Milk? Campaign
With US milk sales turning sour Got Milk? and the White Mustache campaign made it cool again.
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Animatics
Animatics gets George Lucas all hot and sweaty. We lift the lid on what he knows and what you’ve been missing.
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David Droga's Ad Age
“Selling is everything, from chatting up a girl in a bar to what you wear in the street.” But selling is changing, says David Droga, one of the biggest creative names in advertising.
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Mobile telly phone
The range of features on your mobile phone already goes well beyond nattering to your friends. Now, another could be on the way – TV on your phone.
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Doctor Who
Everyone’s favourite Timelord is back, with a new BBC series and a huge array of effects created by The Mill. Digit bagged the first look…
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Pitch to win
Pitching for work is vital to landing the good jobs. The process is loathed by some, but it can be as creative as the account that’s up for grabs. Here’s how to charm the people holding the purse strings.
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Stop paying us too much
The creative industry faces staffing challenges and high turnover – but the reasons are often more bizarre than you’d realize.
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Ripped off
Illegal DVD-ripping software is flourishing, despite well-publicized wins by DVD piracy foes and laws against copying Hollywood movies. Digit checked out the dodgy DVD market.
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Scent of a Robot
It’s robot-boy with attitude, baggies, and an iPod. New York-based UVPhactory created the new video for hip-hop artist Peter Miser and yes, these cool hip-hop robots can dance.
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The Web browser battle
There’s something new on the Web every second, but most people have been using the same old browser for ages. We put the latest versions of five browsers through their paces.
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Get yourself connected
Bluetooth? FireWire? USB? They're all different, but they all do the same thing: connect devices to your PC. But which is best? Digit connects with the issues.