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Webby Awards articles
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Blue Room picks up Webby gong for NFL Fantasy Files
Blue Room has been awarded a Silver Webby Award in the category branded content/promotion for their contribution to the NFL.com Fantasy Files viral campaign. The Webby Awards is the leading international award honouring excellence on the Internet, including Websites, interactive advertising, online film and video, and mobile websites. Announced on October 14, the honour was for NFL Fantasy Files, created by Blue Room for NFL.com and Reebok. For the third year, Blue Room created spots in which NFL players demonstrate seemingly impossible feats of athletic prowess in an effort to be chosen by fans for their fantasy football teams.
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Webby Awards winners for 2008 announced
The Webby Awards winners have been revealed in a wide range of categories, including Web sites, online film and video, interactive advertising, and mobile Web sites.