We spend time with teams including creative tech folk from Psyop and R/GA at the 3D printer maker's first competitive event.
R/GA has redesigned Nike's online shopping site, Nikestore.com, adding videos, an improved tactile experience and user reviews. The site features 12,000 styles across all of Nike's performance and sportswear categories. From the redesign it has gained a variety of enhancements including videos by Nike athletes and designers discussing product and technology features, improved checkout, better zoom view and MyLocker functionality and the ability for consumers to get involved by posting their own reviews. "The new Nikestore gives consumers even better and faster ways to find customizable, exclusive, must-have product, particularly with our improved navigation and search function," said Chris Shimojima, Nike's Vice President of Digital Commerce. "Nikestore.com now provides an even deeper, richer experience for athletes around the globe."
R/GA has created a new global campaign for Nokia, The Urbanista Diaries, to promote the recently launched Nokia N82. It features a 5-megapixel camera and integrated GPS.