Prime Focus has brought together its post-production facilities under a single brand. These include Prime Focus London (previously VTR, The Hive and Clear), blue and Machine from the UK; Post Logic and Frantic Films VFX from the US; and Prime Focus Group in India.
To coincide with the rebrand Prime Focus is announcing View-D - a proprietary 2D-to-3D conversion process that allows filmmakers to efficiently create stereoscopic 3D movies from source material shot on virtually any medium, according to the company. Alongside View-D, Prime Focus has also announced Clear -- a proprietary web-based media asset management service. This also enables the Prime Focus ‘global digital pipeline’ by seamlessly interconnecting the 15 Prime Focus offices around the world.
The rebrand was unveiled at spectacular launch events in London, Los Angeles and Mumbai.
Bananaz, a 91-minute behind-the-scenes documentary on Gorillaz features post-production work by Prime Focus London. We find out more.
Prime Focus London has completed post production on the latest Herbal Essences commercial, Uplifting Volume. Agency atelier London, a division of the Leo Burnett group, appointed PFL to work on the commercial, which was almost entirely CG, and required extensive Flame and grading work. The spot aired in Germany on 10 March.
The advert goes inside a Herbal Essences Uplifting Volume bottle and into a lush oasis where all the fresh ingredients grow freely. Space-maidens land on the planet to collect ingredients and use their space ship, which doubles as a giant juicer, to mix everything together, creating the Herbal Essences special formula, which will keep their hair looking so great.
Prime Focus London’s Phil Hurrell was the creative director & shoot supervisor for the project: "We were tasked with creating a fantasy environment on this distant planet within the bottle, where these mysterious space-maidens have landed. It was very much inspired by 60’s movies like Barbarella."
Prime Focus London has completed post production on Anton Corbijn’s latest film, Linear. The project is a companion piece to U2’s new album No Line On The Horizon.
Prime Focus has created a 20-second HD title sequence for Simon Schama's latest show The American Future: A History, with sister company blue providing yhe grade, online and sound design the four-part HD series. The first 60-minute show will air on Friday 10 October at 9pm on BBC Two.
Against the backdrop of this year’s historic US presidential election, Schama takes the long perspective, looking at four of the critical issues facing the country - immigration and national identity, war, religion, and the increasingly difficult relationship between economic growth and the environment.
KT Tunstall’s latest video, Saving My Face, is a post-production heavy promo that was helmed by Prime Focus London’s new visual effects artist, James Maclachlan.
The video for The Hoosiers’ new release Goodbye Mr A sees the band assume the guise of comic book superheroes. Directed by HSI’s Diamond Dogs, Prime Focus London took care of pushing the video’s retro look through stylised grading and compositing.
After introducing the band members as their comic book superhero alter egos, the video shows us how their mortal selves have kidnapped the world’s real superhero – the eponymous Mr A – with a view to stealing his crown as global saviour. They keep Mr A securely tied-up whilst they hone they superhero skills.
The latest, newwave cinema-style promo for Babyshambles was directed by The Jesus and Mary Chain's Douglas Hart, and was posted by Prime Focus London.
VFX house Prime Focus London (PFL) has to transformed a printer from a mechanical, functional box into a cute character via 3D animation.
