For US sports network ESPN’s 2009 College Basketball season, agency Blue Room NYC has created a topical graphics promotion package and toolkit. Produced in HD 720p, the package includes opening animation, transitions, various mortises/framing devises, endpage toolkit, player and team match-up toolkit, custom backplates, artwork prepared for ESPN.com and original music, all of which will be used to create 30-second, 15-second, 10-second and 5-second spots to begin airing across the US on all ESPN networks from January 7.
For truTV, which is set to launch the high-impact, "actuality" series Maui Chopper, Blue Room has once again designed and produced a show package including a full graphic open (with a 3D chopper), logo, and a variety of show elements including lower thirds, bumpers, animated transitions and sponsor identification. Maui Chopper, about rescue helicopter pilots working over the wind-swept Hawaiian island, premieres in the US on December 8.
Blue Room has been awarded a Silver Webby Award in the category branded content/promotion for their contribution to the NFL.com Fantasy Files viral campaign. The Webby Awards is the leading international award honouring excellence on the Internet, including Websites, interactive advertising, online film and video, and mobile websites.
Announced on October 14, the honour was for NFL Fantasy Files, created by Blue Room for NFL.com and Reebok. For the third year, Blue Room created spots in which NFL players demonstrate seemingly impossible feats of athletic prowess in an effort to be chosen by fans for their fantasy football teams.
On the heels of their refresh of the US-based History TV network refresh earlier this year, Blue Room has been tapped to create an international version of the graphics package. AETN International, the international sales division of History, turned to the New York-based creative services agency to convert all domestic History refresh graphics to international formats and standards taking into account multiple time zones, languages, different alphabets and alphabets that read right to left.
For the US version of the game show Who Wants To Be A Millionaire, Blue Room has updated the show packaging and game play graphics including logo and in-show graphic effects. The format changes debuted on September 8.
Millionaire is one of the most popular television franchises of all time and offers cash prizes for correctly answering successive multiple-choice questions of increasing difficulty. This season, Millionaire will showcase several format updates, including a clock on the questions and two new lifelines – 'Ask The Expert' via a face-to-face Skype video call and 'Double Dip', which enables a contestant to take two guesses on any question. Also new this season, contestants will see a 'Millionaire Menu', which will reveal the categories of the 15 questions that they will face in the hot seat.
"Everybody has fantasies. What’s Yours" asks the award-winning NFL.com Fantasy Files campaign created by Blue Room, which shot the quartet of :30s. Created for NFL.com and Reebok, the viral campaign began running on NFL.com, YouTube and NFL Network’s Total Access on July 25, 2008. Designed to drive traffic to NFL.com, the spots feature NFL football giants Chris Chambers, Chris Cooley, Mason Crosby and Laurence Maroney.
Blue Room has created a promo campaign for Animal Planet's feature documentary Meerkat Manor: The Story Begins, which is a tribute to the late 'mother' of the tribe, Flower.
