How the Klaxons freakish new music video was created
If you're tired of watching music videos in which people's bodies are constructed according to the basic laws of biology, then you need to check out the Klaxons' Twin Flames.
Absolute articles
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Absolute kicks up a storm for Guinness in Africa
This new Guinness spot uses a bit of tongue-in-cheek myth-building by suggesting that Guinness’s dark powers might have been harnessed through wild tornadoes.
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Absolute shows that Levis are Unbreakable
BBH London’s latest campaign for Levis shows what can happen when life is lived unbuttoned. Directed by Fredrik Bond, the team chose Absolute to complete all 2D & 3D post production, adding stylistic touches throughout the campaign, whilst creating a powerful multi-dimensional sequence for the hero spot, Unbreakable.
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Absolute posts Reebok's Migration
mcgarrybowen’s latest campaign for Reebok shows what lengths star athletes will go to for the new Speedwick Performance Tee. Absolute NY perfected Janusz Kaminski’s spot with cosmetic visual effects. The spot sees hi-profile football teams leave their idyllic sanctuaries with mysterious purpose. They endure deserts, back-country, coastal stretches and urban sprawl to reach their goal – the New York Giants’ stadium. The hitchhiker scene required extensive effects in order to create the right aesthetic. The Flame team painted a new road to replace the existing one which was too uneven in tone and texture, thus causing an unnecessary distraction. This road change also entailed matting out the car and placing it on top of the new road, smoothing its motion with The Foundry's Kronos plug-in.
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Absolute irons out some creases for LG
BBH NY’s new commercial for LG’s Steam Washer relies on a big fantasy world full of creased-up cotton. Directed by Partizan’s Nagi Noda, it was left to Absolute NY to iron out imperfections in post, using Flame to de-crinkle the cotton landscape.
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Absolute adds a Sin City spin to Samsung
A new campaign for Samsung’s LCD TVs relies heavily on striking black and white imagery highlighted with traces of red, in a style reminiscent of Sin City.
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Reebok uses Red Camera for Thierry Henry viral
McGarry Bowen’s viral campaign for Reebok, complete with a celebrity cameo from Thierry Henry, looks remarkably cinematic for a spot destined for the Internet.
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Absolute gives Eon some energy
The latest ad for Eon uses a visual depiction of energy to alert consumers to their energy consumption levels, which features VFX by Absolute’s London office.
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Absolute takes the Mercedes GL420 off-road in 3D
Following on from last year’s stunning CG-based Anatomy of Pro-Safe campaign, Absolute has once again collaborated with digital creative agency, Agency Republic, to create another 100 per cent 3D campaign for Mercedes-Benz.
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Absolute wins BTA Craft Award for Levis Puppet viral
Absolute Post’s London office has won the award for ‘best video post production’ at this year’s British Television Advertising Craft awards. The coveted prize was awarded for visual effects work on a viral campaign… not a medium normal synonymous with hi-end post production.
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Giant puppet in Reykjavik was Levis viral
The company admits last year's giant puppet videos were produced by The Viral Factory, with the puppet being entirely created as visual effects by Absolute.
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Absolute helps Editors walk on water
Post house Absolute has created the VFX allowing a girl to walk on water for the latest video for indie rockers Editors, Smokers Outside the Hospital Door.
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Absolute jumps to Capital Radio's beat
For Capital Radio’s new commercial, Nodding, post house Absolute combined three different planes of movements in each and every scene.