Hydro74

Hydro74

Working under the moniker of Hydro74, Orlando-based designer Joshua Smith is as happy creating type treatments and illustrations for world-famous brands as designing his own T-shirts as the Brass Tack label (brasstackapparel.com). His works have featured on everything from magazine covers to snowboards and trainers. He also sells his typefaces.

“I personally strive to learn something new from every project or try out some techniques that I’ve only used a couple of times before and want to perfect,” he says.

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